Better Mobility Trendreport
Development & Trends in Europa
This report provides key insights into the future of mobility focusing on accessibility, affordability, safety and sustainability.
Based on data from 300+ mobility innovations and 100+ experts across Europe, it highlights emerging trends, identifies new business opportunities, and outlines actionable steps for transformation.
The report.
A data-driven report on inclusive mobility trends, featuring key insights and actionable recommendations to navigate the future.
The data.
Insights from 300+ European startups, combined with expert knowledge from 100+ industry leaders shaping the mobility landscape.
The method.
Developed through qualitative interviews, a quantitative survey and a startup database analysis. Publishing date February 2025.
- Data & Figures: Economic, environmental and health benefits of inclusive mobility, including cost savings to CO₂ reduction.
- Strategic Focus Areas: New business opportunities and how companies can integrate these trends.
- Best Practices: Real-world examples from cities, regions and startups, showcasing successful implementations.
- Better Mobility Tools: Actionable solutions to maximize the opportunities within your organization.
Key Insights from the Report:
The data-based Better Mobility Trendreport highlights the impact and potential of innovative & inclusive mobility, from tourism and sustainable design to liveable urban spaces.
How can we achieve and develop new mobility solutions for 450 million people in Europe?
Insights from the Report
- The demographic trend is clear: By 2030, one in four people in the EU will be over 64 years old. However, there are hardly any concrete mobility innovations for an aging society.
- The EU Accessibility Act requires accessible web stores, ticket sales and information for mobility services from June 2025.
- Only 5% of mobility innovations focus on tourism, although this is an important trend. The topic of health is also underrepresented.
- Increasing urbanization means that over 80% of people in the EU will live in cities by 2050.
Start Mastering Better Mobility Trends
Whether you are a mobility provider or urban planner – the Better Mobility Trend Report provides practical insights, highlights opportunities & strategies and provides market knowledge and concrete tools to actively promote better mobility.
With our Mobility Academy, we support corporates and public organizations in developing accessible, affordable, safe and sustainable mobility solutions – and turn them into a competitive advantage.
Better Mobility Trendreport 2025
The Better Mobility Trendreport 2025 reveals key insights on accessibility, affordability, safety and sustainability in mobility. Backed by data from 300+ mobility innovations and 100+ experts across Europe we will uncover trends, business opportunities and actionable steps for transformation.
Factsheet 5 Better Mobility Trends
This one-pager summarizes the most important findings from the Better Mobility Trendreport 2025. It highlights the relevant data and key trends that promote accessible, affordable, safe and sustainable mobility.
Better Mobility Trendmap
As a practical visual guide, the Better Mobility Trendmap serves as a useful tool for navigating the trend areas of innovation, inclusion, and sustainability. It offers a clear overview of key word shaping the future of mobility, aiding stakeholders in promoting innovative mobility for all.
Funded by the Vienna Business Agency.